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Unlocking Full Market Potential for Our Clients.

WHO WE ARE

We are a full-service media planning/buying and performance marketing agency headquartered in Dubai. BPN MENA is a Horizon Holdings company – majority-owned by Interpublic Group of Companies (IPG/NYSE).

Internationally, our clients can access and leverage the resources of BPN Worldwide and the global network of IPG Mediabrands – 10,500 employees in over 130 countries.

We are here to help clients realize their full growth potential. In the short term, we are focused on creating integrated media campaigns that deliver measurable business results, and on building consumer loyalty and brand value in the long term.

Drop us an email to know more about how we can help your business grow.

DATA INFORMS EVERYTHING WE DO.

Our Services

  • Communication Strategy
  • Category & Consumer Research 
  • Media Planning & Buying
  • Performance marketing:
    • Social Media
    • Programmatic
    • Ecommerce
  • SEO & SEM
  • Data management and Performance measurement solutions:
  • Data analytics;
  • Data strategy;
  • Technology solutions;
  • Media measurement
  • Marketing Mix Modeling & Full Funnel Modeling

Today’s challenge

High connectivity is constantly disrupting the consumer journey, making the interaction between brands and consumers more complex.

Such a dynamic environment calls for a dynamic approach. It also calls for Talent, Human Intelligence, Agility and Technology.

To deliver on this objective, our multi-disciplinary team of media planners and data specialists are equipped and trained to generate data led actionable consumer insights that can deliver high performing media campaigns, inform marketing and business decisions, and secure sustainable growth.

Watch our video

DELIVERING ENGAGED LOYAL CONSUMERS AND MEASURABLE BUSINESS RESULTS

Our tools

Data analytics sits at the core of our business model. It informs everything we do.

We use VENTURE, a BPN MENA strategy planning process, and IPG Mediabrands consumer research and media optimization tools to achieve this outcome.

To find out more about VENTURE and what we can do for your business, contact us at info@bpnmena.com or call +971 4 332 3304

Horizon Holdings Leadership

RAFIC
SAADEH

Chairman & CEO
Horizon Holdings

MAZEN
JAWAD

President
Horizon Holdings

JOE
Jabbour

CFO
Horizon Holdings

BPN MENA Leadership

ANTONIO
BOULOS

VICE PRESIDENT
BPN Mena

CARLOS
YEGHIAZARIAN

GENERAL MANAGER
BPN Mena

VEDRANA
JOVANOVIC

Head of Digital Media
BPN Mena

Marisa
Ambersley

Head of Strategy
BPN Mena

Tony
Rouhana

Vice President
BPN KSA

Mansour
Al Hindi

Director
BPN KSA

Rabih
Houry

Deputy General Manager
BPN KSA

DAREEN
SABBAN

Head of Social Media
BPN KSA

SHAHAD
NABLAWI

Digital Manager
BPN KSA

Our experience

WHERE WE ARE

BPN MENA manages its clients’ media requirements across the entire Middle East and North Africa. Internationally, our clients can also access the resources of BPN Worldwide and the global network of IPG Mediabrands – 10,500 employees in over 130 countries.

BEIRUT

Badaro Trade Centre, 8th Floor,
Badaro, Sami El-Solh Avenue,
Fata street, P.O. Box 13-5317,
Beirut, Lebanon

T +961 1386 600-3
F +961 1387 604

CAIRO

Zahret El Maadi, 7th Floor,
66 Nile Corniche, Maadi,
P.O. Box 11435, Cairo, Egypt

T +20 2 27555700
F +20 2 27555710

DUBAI

Capricorn Tower, 7th Floor,
Sheikh Zayed Road,
P.O. Box 116045, Dubai, UAE

T +971 4 332 3304
F +971 4 332 3306

JEDDAH

International Economy Tower,
3rd Floor, King Abdullah Street,
Jeddah, Kingdom of Saudi Arabia

T +966 12 650 3100
F +966 12 650 3090

KUWAIT

Arabiya Tower, 11th Floor,
Ahmad Al Jaber Street, Sharq,
P.O. Box 20199, Safat 13062,
Kuwait

T +965 2226 7373
F +965 2226 7374

Riyadh

1st floor, Aknaz Center,
Prince Mohamad Bin Abdulaziz
Street/ Tahlia Street

T +966 12 650 3100
F +966 12 650 3090

OUR GROUP

Our clients can also access the services of Horizon Holdings specialized marketing communications companies. These services include creative and advertising, content & video production, public relations, social media marketing, data analytics, performance marketing and media planning optimization tools.

Contact Us GET IN TOUCH

Call us at

+971 4 332 3304

Antonio Boulos
antonio.boulos@bpnmena.com

Carlos Yeghiazarian
carlos.yeghiazarian@bpnmena.com