This Privacy Policy explains how Frontline BPN ("Frontline BPN", "we", "us", "our") collects, uses, stores and protects personal information when you visit frontlinebpn.com (the "Website"), contact us, or authorise one of our marketing tools to access data on your behalf.

Frontline BPN is a media agency operating in the Middle East and North Africa, with its head office in Dubai, United Arab Emirates.

1. Information we collect

Information you give us

When you use the contact form on the Website, we collect the details you enter: your name, your email address, the subject of your message and the message itself. If you email or call us, we keep the details you share so that we can respond.

Information collected automatically

Like most websites, our hosting and security providers record standard technical information when a page is requested, such as IP address, browser type, device type, the pages requested and the date and time of the request. This information is used to deliver the Website, keep it secure and fix faults.

Information from platforms you connect

If you authorise one of our tools to access an advertising or analytics account, we receive data from that account as described in section 4 below.

2. How we use your information

• To reply to your enquiries and requests.
• To provide media, marketing and reporting services to our clients.
• To operate, secure and improve the Website.
• To meet our legal, regulatory and contractual obligations.

We do not sell personal information, and we do not use the details you send through the contact form for unrelated marketing.

3. Cookies

The Website uses a small number of cookies and similar technologies.

Our hosting and security provider may also set cookies that are strictly necessary to protect the Website from abuse. The Website loads its typeface from Google Fonts, which means your browser sends a request, including your IP address, to Google when a page loads.

You can delete or block cookies in your browser settings. If you block the consent cookie, the cookie notice will be shown on each visit.

4. Google user data and our marketing tools

Frontline BPN operates internal tools, including the application "BPN Marketing Audit", that connect to Google services through Google's official APIs. These tools are used by Frontline BPN staff to report on, audit and manage advertising and analytics accounts for our clients.

What we access

When an authorised person signs in with a Google account and grants permission, the tool can access the data that person is allowed to see in the following services, limited to the permissions shown on the Google consent screen:

• Google Ads: account structure, campaigns, ads, keywords, targeting, budgets and performance data, and the ability to create and edit campaigns where that permission is granted.
• Google Analytics: read access to account configuration and reports.
• Google Tag Manager: read access to containers, tags, triggers and variables.
• Display & Video 360, Campaign Manager 360 and Search Ads 360: campaign configuration and reporting data.

We also receive the basic profile information Google provides to confirm who has signed in, such as the account email address.

How we use it

We use Google user data only to provide the reporting, auditing and campaign management services our clients have asked us to deliver. We do not sell this data, we do not use it to serve advertising outside those services, and we do not use it to build profiles of individuals.

How we store and share it

Access credentials and the data we retrieve are stored on systems controlled by Frontline BPN, with access limited to authorised staff working on the relevant client account. We share this data only with the client it belongs to and with service providers who process it on our behalf under confidentiality obligations, or where the law requires it.

Limited use

Our use and transfer of information received from Google APIs to any other app adheres to the Google API Services User Data Policy, including the Limited Use requirements.

How to withdraw access

You can withdraw the access you granted at any time from your Google Account, under Third-party apps and services. You can also ask us to delete the data we hold by writing to the address in section 10.

5. Sharing your information

We share personal information only in the following cases:

• With service providers who host the Website, deliver our email and support our systems, and who act on our instructions.
• With professional advisers, where needed to protect our legal rights.
• With authorities, where the law requires it.

6. International transfers

We have offices in the United Arab Emirates, Saudi Arabia, Kuwait and Lebanon, and some of our service providers are located in other countries. Your information may therefore be processed outside the country where you live. Where this happens, we take steps to make sure it remains protected in line with this Privacy Policy and applicable law.

7. How long we keep information

We keep personal information only for as long as it is needed for the purpose it was collected for. Enquiries sent through the contact form are kept for as long as needed to deal with the enquiry and any follow-up. Data retrieved for client services is kept for the length of the client engagement and as required by law or contract afterwards.

8. Security

We use technical and organisational measures to protect personal information against loss, misuse and unauthorised access, including encrypted connections to the Website and restricted access to our systems. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9. Your rights

Depending on where you live, data protection law may give you the right to ask us for a copy of your personal information, to correct it, to delete it, to restrict or object to how we use it, and to withdraw a consent you have given. To make a request, write to us at the address below. We will respond within the time the applicable law allows. You may also have the right to complain to your local data protection authority.

The Website is intended for business audiences and is not directed at children.

10. Contact us

If you have a question about this Privacy Policy or want to make a request about your personal information, contact us:

Frontline BPN
Capricorn Tower, 7th Floor, Sheikh Zayed Road
P.O. Box 116045, Dubai, United Arab Emirates
Email: [email protected]
Telephone: +971 4 332 3304

11. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page, with the effective date shown at the top.